![]() Now they are used as an industry standard and accepted in far more places than just Google Analytics. UTM stands for “Urchin Tracking Module,” which initially started within Google Analytics (who acquired a product called Urchin decades ago). Campaign builder Our UTM generator for track campaigns.Roadmap What features do you want in our software?.Changelog Recent updates to our analytics software.Documentation Learn how to use Fathom Analytics.Above Board Our bi-weekly podcast about Fathom.Our blog The latest digital privacy news & more.Researching website analytics? Here's why Fathom is the best choice.Google Analytics alternative GDPR compliant, no cookie banners required.Privacy-focused Understand without spying on your visitors. ![]() Simple to use No training needed, it's just a single page.Our data journey How we anonymously process data.EU Isolation GDPR compliance out of the box.Bypass ad-blockers Stop seeing only half your visitor data.How Fathom works Our script, dashboard, email reports & more.What you can do with Fathom Understand your visitors without spying.Fathom is a Canadian company, and all of your EU traffic never leaves German-owned servers. EU DPA declares Google Analytics illegal because it runs on US cloud providers.
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